Tuesday, March 18, 2008

Political Video Tuesday - The Living Room Candidate

If you're a complete political advertising junkie like me, you're probably in heaven these days. With the emergence of cheap broadband and a new commitment by campaigns to capture the internet market, you can't swing a dead cat without hitting some well-done, persuasive videos. Some are amazingly aware of their audience (Mike Huckabee's fabulous Chuck Norris ad), while others sort of... miss the mark (basically any Hillary Clinton video targeting the youth vote). However, for some, this glut of new content isn't enough.

To all of the true geeks out there who want some honest-to-God historical context for today's ads: your time has come. Thanks to The Living Room Candidate, a feature that's part of the compelling Museum of the Moving Image, American Presidential election fans can get their fill of campaign advertising from Eisenhower forward. Each race is treated to a general overview, and ads from both candidates are presented for comparison.

Cooler still, the site allows users to use preset categories to view similar ads from different races, making categorization and trend-spotting even easier. Plus, full transcripts of each ad are available, which came in handy once I got the following song stuck in my head:



Sadly, the site's one drawback is its lack of embedding options. Head on over anyway, though, and get ready to lose a couple of hours.

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