Oh, also: we're up to Rudy Giuliani.
FACT FILE: RUDOLPH GIULIANI
ACCOUNT NAME: RudyGiulianiHQ
NUMBER OF VIDEOS: 217
NUMBER OF SUBSCRIBERS: 2,580
TOTAL CHANNEL VIEWS: 678,347
TOTAL VIDEO VIEWS: 868,332
Now we're getting somewhere. After weeks of reviewing also-rans, cranks, and full-fledged internet phenomenons, we've finally arrived at the promised land of political campaigning: the electable candidate.
The first thing that struck me when I visited Giuliani's page was the sheer number of videos his campaign had to offer, especially in comparison to some of his fellow candidates. Simply put, there are too many clips here for any reasonable person to watch in even a few sittings. However, I don't think this is necessarily a bad thing. For one, it's evidence that the campaign is actively updating the site; though it may be off-putting for first time visitors, it gives subscribers and long-time supporters reasons to come back. By the same token, this devotion to large amounts of content also gives the candidate more freedom to post different sorts of clips. For instance, Giuliani devotes a few posts to clips containing still images matched up with some of his radio ads. While those clips tend to be the least popular of the content offered, it's interesting nonetheless to see updates go in new directions.
Giuliani probably has the highest name recognition of any Republican candidate, but that doesn't stop his campaign from driving the point home further in the titles of his videos. Generally, when the clip involves a brief statement of the candidate's position, it's labeled "Rudy on..." or "Rudy believes...". By Placing the candidate's name and position in the titles, the campaign gives viewers a quick reference point before the video itself even plays.
One area that has serious potential for effective growth is the campaign's "Running with Rudy" series. Designed to give viewers an inside look at Giuliani on the campaign trail, the clips are narrated by staffer Dan Meyers, who looks like a Balls and Shaft pledge and exudes all the charm of a box of crackers. With all of the policy-minded videos and attempts to remind everyone of what an awesome politician Giuliani is, the campaign seems to be forgetting to give adequate coverage to Giuliani the person. These videos are a great idea, rockin' 80s guitar intro aside, but the execution is all off. Though the handicam style is meant to reflect the on-the-road aspect of the coverage, it often comes at the expense of any sort of decent production value. In many of these clips, I can barely hear/see the subject at hand, and often find myself bored as a result. Also, some of these clips barely show Giuliani at all, rendering the candidate an afterthought as Meyers bores people to death talking to NASCAR officials and video operators. Investing in some better equipment, a coherent shooting strategy, and a more sympathetic host might make these videos more entertaining, more enlightening, and potentially more useful.
Those brief stumbles aside, the Giuliani has put together a pretty impressive YouTube page. With a plethora of videos covering everything from celebrity endorsements to policy issues and every point in between, Giulinai's channel is a prime example of what a frontrunner with money and commitment can do with an outlet like YouTube. Though still treating the site as the next step in the broadcast model, Giuliani's page stacks up well with those of his Republican competitors. Whether or not it actually breaks any real ground is up for debate.
Mitt Romney's the last Republican we have to cover. Then, it's on to the Democrats. Also, in the interim, I'll explain my idea for how to put some numbers to all of this research. I think I have a good idea, but I'll leave that up to you.
